Saturday, November 17, 2007

Twitter: A new Web2.0 Application Part Two

In my last post about Twitter, the most interesting topic in 2007 Chinese Blogger Conference, I have posed a question: Will Twitter become a new popular channel and a profitable web2.0 application in China. To answer this question we have discussed one significant advantage of Twitter: China has a huge amount of mobile phone users with strong interest to text message communication, the method of Twitter users reading and writing micro-blog via mobile phone. In this post, I will discuss another important advantage of Twitter in China: Blog. Why? Because Twitter, micro-blog, is still a kind of Blog, whether Chinese consumers have interest to Blog and whether the service providers can gain profits from Blog are important factors for us to predict the future of Twitter in China.

According to our study, Blog or Blog group(Bolg Circle), Blog has been widely used by Chinese Internet users since 2003. Up to July 2007, the number of blogers has reached 30.94 million, 19.1% of the total amount of Internet users. If only 10 percent of Blogger has interest to Twitter, the potential size of Twitter user will reach 3 million. Moreover, for the service providers' end, Blog has already become a profitable industry for them. According to the statistical data from Baidu, up to November 2007, the number of blog service providers has reached 658. The most influential national portal websites, such as Sina.com, Sohu.com, Tencent and Netease, as well as the International Corporations, such as Microsoft MSN, have joined the rank of blog service providers. They all believe that Blog is a profitable business in China. So we may expect micro-blog, Twitter may also become a profitable service for its service providers in the near future.

From what has been discussed, we may say that, first, Twitter, micro-blog, has a big size of potential users. Second, from the service providers' end, it may become a profitable industry for the service providers.

What do you think about Twitter?

We hope to hear your ideas.

To be continued.

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